• Wisdom

    A/B Testing, Experimentation, simple Machine Learning algorithms Deep Learning Artificial Intelligence

  • Knowledge

    Cleaning, anomaly detection, Data preparation Analytics, Metrics, Segments, Aggregates, features, Training Data

  • Information

    Reliable data flow, infrastructure, pipelines, Extract Transform Load (ETL), structured and semi structured data, unstructured data.

  • DATA

    Instrumentation, logging, sensors, external data, user generated content